Most people assume there’s nothing more to on-page SEO than spreading several keywords here and there. That’s not true. Even though keyword placement still works, it’s much less critical than it used to be.
In the meantime, on-page optimization is considered the simplest part of SEO. You can have full control over it without requiring much technical knowledge.
In this article, we’ll bring you some of the most important on-page SEO factors that can significantly enhance your business’s SEO.
When it comes to on-page SEO, it means optimizing web pages to gain organic traffic and enhance a website’s rankings in the search engine results pages. This covers optimizing a page’s HTML, internal links, and metadata (meta description, meta title, keyword density) and uploading high-quality, relevant images and content. As you combine all these aspects of a website together, you have an optimized webpage, owing to on-page SEO.
On-page SEO depends on the page’s actual content, which means everything within the site can affect SEO. These things include text, multimedia content, metadata, CSS, HTML code, JavaScript, and so on. Generally, this is called “content”, even though marketers often consider “content” as the main text of the page.
Why is on-page SEO significant?
On-page SEO is crucial as it enables search engines to understand your site and its content and determine if it is relevant to a searcher’s question.
Because search engines become more complex, there is an intense focus on relevance and semantics in search engine results pages.
With an unlimited number of complicated algorithms, Google now can better:
Understand what users are literally looking for when they type a question
Provide search results that satisfy user intent (shopping, informational, or navigational)
Therefore, it is vital that your site and it's content (media, content, images, HTML, metadata, etc.) are properly optimized to the newest practices employed by companies such as Bing and Google.
In addition, you cannot ignore on-page SEO since you gain more control when optimizing for on-site elements - compared to off-page SEO that contains external signals like backlinks. If you devote effort to on-page strategies, you’ll see an increase in traffic and a boost in your search presence.
Also Read: How to Do Keyword Research for SEO?
Important On-page SEO Factors You Should Know
1.Keyword Research:
Keyword Research is the process of finding the actual search terms that people are entering into the search engines. Its helps in acquiring and maintaining the attention of your correct audience, as well. Effective Keyword Research gets more benefits such as engagement of correct audience, increase in customer conversion, increase SERPs Position, and more.
2. URL Optimization:
Website Url structure should be short and keyword rich; Dynamic URL's structure should be avoided. First, 3 to 5 words in a URL structure is more important as it contributes more weight to the website. Using keywords in a URL can be referred as one of the best practices. Proper structuring of URL with specific keywords will definitely give you a good page rank in search engines like Google and others.
3. Meta Tags:
Meta Tags is the most important factor of On Page SEO. It has four fundamental components: Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag. While the Meta Title is used to describe or convey the contents of a page on to the search engines and users, Meta Description is a short description that tells the search engines and users about page concepts. Meta Robots is a tag that tells the search to follow a specific page in the website, and Meta Keywords describe the list of keywords and their relevance.
4. Header Tags:
Header Tags are pieces of HTML Code that allow us to make certain keywords stand out on a web page. It tells the user what the page is about and also determine whether continue to read it or not. It also helps to improve search engine placement.
5. Content Optimization:
Content is the king! Professional Content Optimization focuses on using specific keywords in very specific places to send the strongest and high ranking for keyword target. Its encourage the website owners to get top SERPs Rankings. Keyword frequency, relevance, usefulness, and progression are some of the important things to consider under Content Optimization.
Also Read: Best SEO Tools to Optimize Your Website
6. Images:
Images are utilized to make pages more captivating and interesting. They also offer space between paragraphs, so your page is not full of text, and there’s something to look at. Original images will significantly enhance your on-page SEO. However, if you don’t have original images, you had better source any images you use. You need to ensure that they are high-quality, relevant to your content, properly positioned and perfectly sized.
Moreover, it’s great to write descriptions. For instance, if you’re creating an instruction on how to improve an Instagram profile’s look, let’s add an image of a famous profile and a brief explanation below the image of why the profile is a typical example.
7. Internal linking
Internal linking often gets missed when it refers to on-page SEO. However, when your website grows, it’s important to build an internal linking process. This is because internal links facilitate crawlers to discover your website, explore new content, and understand the context of various pages.
The absence of internal linking on your pages might have a negative impact on the user’s ability to approach content on your website that is helpful to them. And if they cannot reach it, that directly decreases your conversion rates.
You can leverage internal links to advance your on-page SEO by:
Including links to related, existing content in new posts
Including links from related, existing content to new posts
Every internal link strategy is unique, but for the greatest results, you’d better ensure that each new page contains at least two to three links to it. If you’re having difficulty finding pages, don’t force a link. You can think about generating pillar content instead.
8. Valid Schema Markup
While the actual process of adding schema to a website may sound daunting, the truth is that it can be quite simple. There are a number of tools available that can help to generate the necessary code, and many content management systems now offer built-in support for common schemas.
When it comes to structured data, it’s important to make sure that all of the necessary information is included in order to take advantage of all available SERP.
For product schema, this means including Global Trade Item Numbers (GTINs) in order to be eligible for product panels.
Without GTINs, you’re missing out on valuable organic SERP presence. Additionally, make sure that you define the aggregate rating limits in order to have your hard-earned star ratings appear on SERPs. Over time, good schema can lead to an increase in click-through rates, as well as a boost in organic traffic.
Other on-page SEO factors contain external linking, mobile-friendliness, page speed, security, and so on. Now that you know how to boost your on-page SEO, it’s time to optimize your website even more and gain a higher search engine rank!
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